Breakdowns

Supreme — Scarcity Engine as a Launch System

April 5, 2026

iPhone (2007) — Collapsing Categories Into a Single Narrative

March 29, 2026

Quibi — Category Ambition Without Behavioral Anchoring

March 22, 2026

New Coke — Optimizing Taste, Destabilizing Identity

March 15, 2026

Balenciaga x Crocs (2017) — The Authority of Absurdity

March 8, 2026

AirPods (2016) — Engineering the Inevitable

March 1, 2026

Nothing Phone (1) — Designing Belief Before Hardware

February 22, 2026

Google Glass — A Launch Ahead of Its Context

February 15, 2026