NIKE — Break the Static
Most barriers are invisible. This launch concept for NIKE TC 7900 explores how resistance becomes momentum through a narrative-driven product reveal and launch ecosystem.
launch with intent.
We design the moment before scale.
Launch architecture. Narrative compression. Structural clarity before capital meets reality.
Most launches don’t fail loudly.
They erode quietly — through misalignment, overreach, and narrative drift.
Pre-Launch Stress Test
Structured evaluation of strategy, clarity, and launch risk before activation.
Launch Architecture Design
Designing positioning, sequencing, and activation mechanics.
Post-Launch Audit
Identifying structural leaks and breakdown points after rollout.
UPDATED WEEKLY
Public structural evaluations across tech, consumer, and culture.
Designing positioning, sequencing, and activation mechanics.
Speculative launch systems exploring how products earn belief, attention, and adoption.
SELECTIVE
Most barriers are invisible. This launch concept for NIKE TC 7900 explores how resistance becomes momentum through a narrative-driven product reveal and launch ecosystem.
A launch concept exploring how Oreo’s iconic twist, lick, and dunk ritual can be reimagined as an immersive digital launch experience. Through cinematic storytelling and interactive design, the familiar act of enjoying an Oreo becomes the centerpiece of the launch itself.
Recovered launch archive for the Xbox Elite Wireless Controller.
Recovered product launch materials from an abandoned development terminal.
A reconstructed launch experience assembled from archived development assets.