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THE LAUNCH SYSTEM
How the narrative scales across channels.
Launch Thesis
Oreo isn’t remembered for its ingredients. It’s remembered for a behavior.
This launch concept positions the iconic twist, lick, and dunk ritual as the brand’s greatest asset, turning a familiar habit into the centerpiece of the launch.
The launch film
THE LAUNCH SYSTEM
How the narrative scales across channels.
Launch Thesis
Oreo isn’t remembered for its ingredients. It’s remembered for a behavior.
This launch concept positions the iconic twist, lick, and dunk ritual as the brand’s greatest asset, turning a familiar habit into the centerpiece of the launch.
The launch film