Google Glass — A Launch Ahead of Its Context
The future arrived — but culture hadn’t caught up.
Google Glass was structurally early.
Most launches fail quietly.
We design the moment before scale.
For founders and brands who can’t afford a forgettable first impression.
Structural evaluations of product launches.
The future arrived — but culture hadn’t caught up.
Google Glass was structurally early.
We study failure more than success.
We design launches by deciding what must not go wrong.
Cinematic execution designed to support structured launches.
A high-intensity pre-workout launched into an already loud moment.
The risk wasn’t attention — it was dilution.
Wrath X chose dominance over explanation, ensuring it was felt before it was understood.
A streetwear brand launched without explanation.
The risk was silence — not confusion.
By leading with belief instead of product, Less Ordinary built identity before demand.
A speculative launch study for Nike.
The risk wasn’t motivation — it was hesitation.
By pausing before action, the concept establishes belief before instruction.
mmerci exists for the most fragile moment of a brand — its first real introduction to the world.
This is not campaign work. It’s foundation work.
We stay close, think long, and build brands that last.